December 22, 2010

RIMOWA'S LUGGAGE REDUX


This December Rimowa is reintroducing that iconic 1950s corrugated case as part of a limited-edition series appropriately labeled 1950. “We particularly want to appeal to our customers who still remember the original cases, because their parents, perhaps, traveled with them on their first trips,” explains Rimowa chief executive Dieter Morszeck, whose grandfather started the business more than a century ago. For us it’s a matter of “pure nostalgia,” he says. Each case is available in six sizes, from carry-on to large travel pieces, and is made from the original corrugated duraluminium, the same material used to craft modern airplanes. They also contain the identical deep-blue moiré-lined interior and extra- durable handles and feature a retro-style locking device with the limited-edition number stamped into the metal.
available exclusively through rimowa

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